The specialty crop ag community was excited to gather recently in Salinas for the second edition of FIRA USA. The event featured the latest robotics and automation technologies on the market for fruit, vegetable and tree nut growers. Watch this special video presentation showcasing new technologies from several innovative companies featured at this event.
Article By
Matthew Malcolm
Editor-in-Chief, Malcolm Media
Award-winning voice and advocate for the nation’s agricultural industries, Matthew Malcolm’s published work has appeared in state, regional and national magazines, radio, television, and social channels, since 2010. Matthew enjoys applying what he learns in ag to a small farming operation he runs. He is also an accomplished professional musician, husband and father.
Joseph Malcolm is an Emmy award winning videographer and editor. He is currently studying at Fresno State University and will graduate with a bachelor’s degree in mass communication and journalism with an emphasis in broadcast and digital journalism. When he’s not working with agriculture or studying at school, he is spending time with his family.