Proudly informing citrus, tree fruit, berry, vegetable and row crop growers since 1984, California Fruit & Vegetable Magazine encompasses the best of what was built by California Fresh Fruit and Vegetables West Magazines — now in one powerful voice and publication. Its exclusive California focus sets it apart from any other media, making it the #1 go-to source of information for California fruit and vegetable growers. With editorial focus on best orchard/field practices, ag tech innovations, and industry news, California Fruit & Vegetable is the authoritative voice of the fruit and vegetable industry. Subscribe to receive California Fruit & Vegetable Magazine for free today, and advertise to reach thousands of growers & PCAs.