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Study Reveals Consumer Path to Purchasing Potatoes

Navigating the consumer path to purchase can be complex, influenced by a countless factors. A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps …

Ensuring Availability of High-Quality Potatoes All Year Round

Scientists at the USDA’s Agricultural Research Service (ARS) use innovative technology to study the lifecycle of potatoes (including development, production, and postharvest storage), ensuring a high-quality supply year-round for snack food processing facilities, restaurants, and grocery stores. Potatoes are one of the main crops grown in the U.S., with a production of approximately 22.5 million tons annually. Fall is the …

USDA Announces Intent to Renew Fruit and Vegetable Industry Advisory Committee Charter

The U.S. Department of Agriculture (USDA) has announced it intends to renew the charter of the Fruit and Vegetable Industry Advisory Committee (FVIAC). USDA is set to renew the committee’s charter for two years as required by the Federal Advisory Committee Act. The current charter expires on May 23, 2024. USDA invites interested persons to submit comments on this notice. …

UCCE 58th Annual Sweetpotato Meeting

Save the date, Thursday February 8, 2024, for the UC Cooperative Extension 58th Annual Sweetpotato Meeting to take place at the UCCE Classroom (2145 Wardrobe Ave., Merced).  Growers and industry stakeholders are invited to attend and gain research updates on sweetpotato production and marketing in California. Doors open at 7:30 a.m. where attendees can sign-in, and enjoy some coffee and …

Breeding a Better Potato for a Better Potato Chip

Potato chips are America’s classic snack: crunchy, salty, greasy and tasting of potato or flavored with sour cream, vinegar, BBQ, maple bacon or Cajun dill. It shouldn’t be a surprise that Americans eat more potato chips than any other nation; more than four pounds a person a year, according to Potatoes USA. About 22 percent of the U.S. potato crop—nearly 7,500 million …

Improving Soil Health in Potato Cropping Systems

Minimizing soil disturbance is one of the key tenets promoted to build soil health in agricultural systems. Many farmers across the county have adopted reduced and no-till systems to build soil carbon, a central component to healthy soils. But what if you grow a crop where the part you sell is underground – like potatoes? What are some options to build …

2023 UCCE Carrot Research (Virtual) Symposium

The UC Cooperative Extension will be hosting its 2023 Carrot Research Symposium on Tuesday, February 14th online via Zoom from 8 a.m. to noon.  Attendance is free and open to the public.  The symposium will focus on the latest information in research and activities related to carrots, with 1.5 hrs. of ‘Other’ CEUs applied for from the CA Dept. of Pesticide Regulations.  Some …

How Do Nutrients Get Into My Vegetables?

Like all living organisms, vegetables need nutrients for their proper growth and development. But where do they get their mineral nutrients from? The answer is soil. Okay, the next question is, how do nutrients go from the soil and into the vegetables? The three processes responsible for nutrients from the soil reach the plant are diffusion, mass transport, and root interception. I …

How to Improve Soil Health in Potato Cropping Systems

Minimizing soil disturbance is one of the key tenets promoted to build soil health in agricultural systems. Many farmers across the county have adopted reduced and no-till systems to build soil carbon, a central component to healthy soils. But what if you grow a crop where the part you sell is underground – like potatoes? What are some options to build …

2021 Pacific Northwest Potato Production & Sales Announced

Growers were happy to see potato prices rise overall in the Pacific Northwest last year. The final value of Idaho’s 2021 potato crop sold was $1.04 billion, up 14 percent from 2020. The marketing year average price for potatoes in Idaho was $8.46 per cwt, up $1.18 from last year. In Oregon, the 2021 potato crop sold was valued at $218 million, up …

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