Non-Video

Study Reveals Consumer Path to Purchasing Potatoes

Navigating the consumer path to purchase can be complex, influenced by a countless factors. A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps …

USDA Expands Insurance Options for California Fruit & Vegetable Growers

The U.S. Department of Agriculture (USDA) is expanding crop insurance options for specialty and organic growers beginning with the 2025 crop year. USDA’s Risk Management Agency (RMA) is expanding coverage options by allowing enterprise units by organic farming practice, adding enterprise unit eligibility for several crops, and making additional policy updates. This is the first of several announcements this summer, …

The Antimicrobial Benefits of Mushrooms

Scientists with the Agricultural Research Service (ARS) are examining the antimicrobial properties of mushroom extracts. Their goal: make food crops safer throughout the production process, from farm to fork – and beyond – including the ability to mitigate chronic human health conditions. Mushrooms are a classic example of a two-sided coin. On one side, mushrooms are a valuable source of food and …

ENZO & Olivaia’s OLA Win Big at San Joaquin Valley Olive Oil Competition

After extensive judging of quality California-produced olive oils, The Big Fresno Fair is excited to reveal the 9th Annual San Joaquin Valley Olive Oil Competition (SJVOOC) winners. This competition, which is open to all olive oil producers in California with products made from their 2023 olive harvest, received a total of 54 entries from 20 different olive oil producers from …

Managing Aphids in California Prune Orchards

By Sudan Gyawaly, UCCE Northern Sacramento Valley IPM Advisor — ‘Leaf curl plum aphid’ and ‘mealy plum aphid’ are the key pests of prune orchards in the northern Sacramento Valley. Both aphid species survive the winter in the orchard at egg stage near the base of buds. Once hatched, around bloom time, they vigorously feed on the young foliage and build up …

U.S. Highbush Blueberry Council 2023 Impact Report

Each year, the U.S. Highbush Blueberry Council (USHBC) provides an impact report that details the council’s efforts to keep blueberries front of mind (and top of cart!) with consumers and other key audiences. In 2023, USHBC’s mantra of “Inspiring Possibilities” was more powerful than ever as the USHBC focused on new and innovative ways to boost global passion for blueberries. Despite …

Dragon Fruit Grower Workshop, July 17-18

UCANR is partnering with the University of Florida among other universities in putting on a Dragon Fruit Workshop to be held at the Miami-Dade County Extension Service (Homestead, FL) during July 17-18, 2024. This is a free event, where lunch and light refreshments will be provided. This meeting is part of the grant entitled “Evaluating the Potential Expansion and Diversification of …

Hass Avocado Board Partners with Meyocks to Promote Health Benefits of Avocados

The Hass Avocado Board (HAB) names Meyocks, a marketing and branding firm, as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals. “For nearly 12 years, we have been communicating the growing body of avocado research, resources and usage ideas to health professionals as well as generating awareness of …

Watermelon Retail Merchandising Contest Now Open for Entries!

The National Watermelon Promotion Board (NWPB) is excited to announce the call for entries for their 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers, and commissaries are invited to compete for over $10,000 in cash and prizes. The grand prize winner will receive $5,000, with $2,500 awarded to the second place, $1,000 for third place, and $500 each …

Victoria Hornbaker Moves from Director of Citrus Pest & Disease Prevention Division to Plant Health and Pest Prevention Services Division

The California Department of Food and Agriculture’s (CDFA) Citrus Pest and Disease Prevention Division (CPDPD) has announced that as of May 14, 2024, Victoria Hornbaker, former director of the CPDPD, will transition to her new role as the director of the CDFA’s Plant Health and Pest Prevention Services (PHPPS) Division. David Gutierrez, branch chief of the CPDPD, will serve as …

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