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Hass Avocado Board Partners with Meyocks to Promote Health Benefits of Avocados

The Hass Avocado Board (HAB) names Meyocks, a marketing and branding firm, as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals. “For nearly 12 years, we have been communicating the growing body of avocado research, resources and usage ideas to health professionals as well as generating awareness of …

Watermelon Retail Merchandising Contest Now Open for Entries!

The National Watermelon Promotion Board (NWPB) is excited to announce the call for entries for their 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers, and commissaries are invited to compete for over $10,000 in cash and prizes. The grand prize winner will receive $5,000, with $2,500 awarded to the second place, $1,000 for third place, and $500 each …

Victoria Hornbaker Moves from Director of Citrus Pest & Disease Prevention Division to Plant Health and Pest Prevention Services Division

The California Department of Food and Agriculture’s (CDFA) Citrus Pest and Disease Prevention Division (CPDPD) has announced that as of May 14, 2024, Victoria Hornbaker, former director of the CPDPD, will transition to her new role as the director of the CDFA’s Plant Health and Pest Prevention Services (PHPPS) Division. David Gutierrez, branch chief of the CPDPD, will serve as …

Rising Fruit Fly Populations Concern California Growers

Fruit fly populations spiked last season and brought multiple species, compounding the damage to vineyards and orchards following Hurricane Hilary.  This is a continued concern for California fruit growers moving into the 2024 season with limited pest management tools available. Watch this brief California Ag Network interview with Adam Borchard from the California Fresh Fruit Association to learn more.

Fresno County Leads Nation in Processing Tomato Production (May California Forecast)

As of May 15, California’s tomato processors reported they have or will have contracts for 11.5 million tons of processing tomatoes for 2024. This production estimate is 1 percent below the January intentions forecast of 11.6 million tons and 10 percent below the final 2023 contracted production. The May contracted acreage of 228,000 is 2 percent below the January intentions forecast of …

New UC Study Estimates Costs for Growing Coastal Organic Strawberries

A new study that can help growers and other readers estimate costs and potential returns for Central Coast organic strawberries was recently released by UC Agriculture and Natural Resources, UC Cooperative Extension and the UC Davis Department of Agricultural and Resource Economics. Organic strawberries represent approximately 13% of all strawberries produced along the Central Coast. “This study provides growers with …

UC Davis Ends Strawberry Licensing Agreements with Eurosemillas

The University of California, Davis, a leader in the development of world-class strawberry varieties for the California and global markets, is terminating all strawberry licensing agreements with Eurosemillas S.A., which has been a master licensee for older UC Davis strawberry varieties in countries outside of the United States. The decision to terminate the UC Davis Public Strawberry Breeding Program licensing …

Israel May Seek U.S. Pistachio & Vegetable Imports Due to Turkish Trade Ban

USDA Foreign Ag Service — Turkey, Israel’s third largest foreign supplier of imported agricultural and related products, recently announced a ban on all trade with Israel due to the regional conflict. Accordingly, Israeli importers may look to source certain agricultural imports from elsewhere. Israel’s leading agricultural and related imports from Turkey include fresh and processed agricultural produce—specifically tomatoes, olive oil, cucumbers, onions, and eggplant. For the …

USDA Funding to Address Specialty Crop Export Challenges

U.S. Department of Agriculture Under Secretary for Trade and Foreign Agricultural Affairs Alexis M. Taylor today announced the availability of funding for the first five projects under the new Assisting Specialty Crop Exports (ASCE) initiative. The ASCE initiative is part of USDA’s commitment to create more, new and better markets at home and abroad for U.S. producers and agribusinesses. The …

California Fruits and Vegetables Prove Some of the Safest in the World

Newly released California Department of Pesticide Regulation (DPR) data show that 97% of fresh fruit and vegetable samples collected and tested contain no illegal pesticide residue. The department’s 2022 California Pesticide Residue Monitoring Annual Report includes information on 3,281 produce samples collected from more than 500 businesses throughout California. Key findings from the report include: 97% of fresh produce tested …

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