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Study Reveals Consumer Path to Purchasing Potatoes

Navigating the consumer path to purchase can be complex, influenced by a countless factors. A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps …

California Table Olive Forecast & Protection from Foreign Imports

California is the nation’s primary producer of many specialty crops, and table olives is among those choice commodities. Todd Sanders from the Olive Growers Council of California visited with Matthew Malcolm on California Ag Network to provide an update on the developing 2024 olive crop as well as emphasizing the need for the U.S. to continue protecting the industry from …

2024 California Apple Forecast & New Campaign to Boost Sales

As apple harvest begins this month in California, Matthew Malcolm from California Fruit & Vegetable Magazine met with the California Apple Commission’s new Director of Programs, Jacqueline Nakashian, to discuss the outlook of the crop this year and an exciting partnership and marketing campaign that will be launching during harvest to boost sales for California grown apples. Watch this brief …

USDA Expands Insurance Options for California Fruit & Vegetable Growers

The U.S. Department of Agriculture (USDA) is expanding crop insurance options for specialty and organic growers beginning with the 2025 crop year. USDA’s Risk Management Agency (RMA) is expanding coverage options by allowing enterprise units by organic farming practice, adding enterprise unit eligibility for several crops, and making additional policy updates. This is the first of several announcements this summer, …

The Antimicrobial Benefits of Mushrooms

Scientists with the Agricultural Research Service (ARS) are examining the antimicrobial properties of mushroom extracts. Their goal: make food crops safer throughout the production process, from farm to fork – and beyond – including the ability to mitigate chronic human health conditions. Mushrooms are a classic example of a two-sided coin. On one side, mushrooms are a valuable source of food and …

ENZO & Olivaia’s OLA Win Big at San Joaquin Valley Olive Oil Competition

After extensive judging of quality California-produced olive oils, The Big Fresno Fair is excited to reveal the 9th Annual San Joaquin Valley Olive Oil Competition (SJVOOC) winners. This competition, which is open to all olive oil producers in California with products made from their 2023 olive harvest, received a total of 54 entries from 20 different olive oil producers from …

Managing Aphids in California Prune Orchards

By Sudan Gyawaly, UCCE Northern Sacramento Valley IPM Advisor — ‘Leaf curl plum aphid’ and ‘mealy plum aphid’ are the key pests of prune orchards in the northern Sacramento Valley. Both aphid species survive the winter in the orchard at egg stage near the base of buds. Once hatched, around bloom time, they vigorously feed on the young foliage and build up …

U.S. Highbush Blueberry Council 2023 Impact Report

Each year, the U.S. Highbush Blueberry Council (USHBC) provides an impact report that details the council’s efforts to keep blueberries front of mind (and top of cart!) with consumers and other key audiences. In 2023, USHBC’s mantra of “Inspiring Possibilities” was more powerful than ever as the USHBC focused on new and innovative ways to boost global passion for blueberries. Despite …

Dragon Fruit Grower Workshop, July 17-18

UCANR is partnering with the University of Florida among other universities in putting on a Dragon Fruit Workshop to be held at the Miami-Dade County Extension Service (Homestead, FL) during July 17-18, 2024. This is a free event, where lunch and light refreshments will be provided. This meeting is part of the grant entitled “Evaluating the Potential Expansion and Diversification of …

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