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State of the California Pest Control Adviser

Pest Control Advisers (PCAs) in California are some of the brightest and versatile in the nation. They each generally cover a wide spectrum of crops grown under a many different conditions and pest challenges.  Watch this brief interview with Ruthann Anderson, President and CEO of the California Association of Pest Control Advisers, as she discusses the current State of the …

Crown Rot and Red Stele Root Rot in Strawberries: Silent Soilborne Threats

– SPONSORED CONTENT – Strawberries can fall victim to various fungal and bacterial diseases, with crown rot and red stele root rot being 2 of the most common. As soilborne pathogens, these diseases can destroy your strawberries from the ground up and are often difficult to identify until it’s too late to properly manage the disease. These diseases thrive in …

Updates to Bulk Citrus HLB Quarantine Requirements

Effective Nov. 22, 2023, the Citrus Pest and Disease Prevention Division (CPDPD) has officially updated the requirements for moving bulk citrus fruit within and from a Huanglongbing (HLB) quarantine area to a packer/processor. Listed below is an overview of the newly updated requirements, per the CPDPD’s Citrus Grower/Grove Manager Information page: If you are moving bulk citrus within a contiguous HLB …

LandFlex Succeeds as an Incentivizing Farmer-Driven Solution for SGMA Compliance

Permanently retiring millions of acres of productive California farmland is not a solution the growing world population needs right now.  That is why a new program, known as LandFlex was created, providing an alternative solution to assist farmers in meeting the requirements of SGMA. Millions of dollars of LandFlex funding have recently been awarded to serve farmers within critically overdrafted basins …

California Fresh Fruit Association Names Daniel Hartwig New President

Today, Wayde Kirschenman, the Chairman of the California Fresh Fruit Association (CFFA) Board of Directors announced that Daniel Hartwig has been selected to serve as the Association’s new president. Hartwig will succeed Ian LeMay, who has held the position since 2019 and will depart CFFA to assume the role of President/CEO of the California Table Grape Commission. Chairman Kirschenman stated, …

U.S. Avocado Industry Steps Forward On Sustainability Journey

Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass Avocado Board (HAB) is advancing on telling the industry’s sustainability story. Beginning on November 1st, stakeholders are invited to access The Avocado Sustainability Commitment. Healthy Food, Healthy People, Healthy Planet webinar at HassAvocadoBoard.com/webinar for a timely update on consumer research conducted to date …

Six New Farmers Join the San Joaquin County Agricultural Hall of Fame

On Thursday, October 19, 2023 at a dinner at the Robert Cabral Ag Center, 6 new members were inducted into the San Joaquin County Agricultural Hall of Fame.  The 2023 San Joaquin Agricultural Hall of Fame Inductees were: Dr. Marit Arana, A.L. Gilbert Company Eugene “Gene” Wallom, Lodi Farming Inc. Marden Wilbur, Lane Ranches Edward “Eddie” Alfred Zuckerman, Zuckerman Family …

Watermelon Board Announces Winners of Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest – the 15th since its’ inception – continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to …

Get Ready To Go ‘Nuts’ At Madera’s Pomegranate Fruit & Nut Festival

The vibrant agricultural spirit of Madera is once again in the spotlight as we gear up for the 12th Annual Madera Pomegranate, Fruit & Nut Festival. Mark your calendars for this family-friendly extravaganza, scheduled for Saturday, November 4, from 10:00 A.M. to 5:00 P.M. at the Madera District Fairgrounds. The best part? Admission and parking are entirely free! Excited about …

New Robots Featured at FIRA USA to Serve Specialty Crop Ag

The specialty crop ag community was excited to gather recently in Salinas for the second edition of FIRA USA.  The event featured the latest robotics and automation technologies on the market for fruit, vegetable and tree nut growers.  Watch this special video presentation showcasing new technologies from several innovative companies featured at this event.

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