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U.S. Highbush Blueberry Council 2023 Impact Report

Each year, the U.S. Highbush Blueberry Council (USHBC) provides an impact report that details the council’s efforts to keep blueberries front of mind (and top of cart!) with consumers and other key audiences. In 2023, USHBC’s mantra of “Inspiring Possibilities” was more powerful than ever as the USHBC focused on new and innovative ways to boost global passion for blueberries.

Despite 2023’s challenges, the USHBC succeeded in conveying the blueberry industry’s critical messages, provided timely information and news about the market, and sustained consumer enthusiasm for the amazing blues.

Shelly Hartmann from USHBC shared, “I encourage you to spend some time with the report to get a look at the committee members and staff who are leading the charge and learn about all of our efforts in 2023. I think you’ll be inspired when you check out the report – I know I was!”

The report includes:

Exciting consumer promotions and power periods.

Outstanding media coverage.

Health research promotions and partnerships.

Retail marketing efforts.

Foodservice events and activations.

Food manufacturing product development efforts.

Tactics for engaging blueberry industry stakeholders.

Data and insights work.

Global business development efforts.

Read the Report HERE.

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