Home Industry News Economics Connecting the Watermelon Industry with Retail and Foodservice Buyers

Connecting the Watermelon Industry with Retail and Foodservice Buyers

The new National Watermelon Promotion Board (NWPB) Watermelon Supplier Database is the perfect platform to connect retail and foodservice buyers with suppliers as the summer season takes off for America’s favorite melon.

Each year the NWPB staff promote watermelon to retail and foodservice audiences, both in-person and digitally. When a contact asks where they can get watermelon, this new database with help connect the dots. The new Watermelon Supplier Database is based on the new watermelon.org in the Industry, Retail and Foodservice sections and at watermelon.org/supplierdatabase, so all interested groups can easily access the database.

The Board is still working to populate the database so if a member of the watermelon industry is interested, please visit watermelon.org/supplierdatabase. Multiple roles in the industry are encouraged to be a part of the database including wholesalers, growers, importers, brokers, processors, seed, transportation companies and more.

Please reach out to supplierdatabase@watermelon.org with any questions.

About National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25%), a source of Vitamin B6 (8%), and a delicious way to stay hydrated (92% water), with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.6 pounds in 2019. Watermelon consumption in the United States was approximately 5.1 billion pounds in 2019. The United States exported an additional 321.2 million pounds of watermelon. For additional information, visit www.watermelon.org

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